DISCLAIMER: This website is a student project for academic purposes. The project is a derivative work of art and it does not reflect the views of Texas Instruments or its affiliates.

REBRAND DOCUMENTATION

Previously, The TI brand was viewed as stationary, basic, and even a bit expected.

The new TI is quick and fast-moving, illuminating, highly informative, usable, swift, limitless, and unexpected.

GEOPHYSICAL SERVICE INC. (GSI)

Founded in 1930 by John Karcher and
Eugene McDermott. Karcher, a geophysicist and businessman, invented the reflection seismograph in 1919.

GSI had its origins in the oil & gas industry; the reflection seismograph eventually became the standard way to locate oil reserves in the world, thus popularizing and commercializing Karcher’s process. McDermott, a geophysicist and pioneer of providing seismic services to the petroleum industry. The two joined forces to create GSI, at the time this was the first company of its kind. The company quickly grew by using refraction and reflection seismology to explore for petroleum deposits. 


In 1941 the company was purchased by Eugene McDermott, Cecil Howard Green, J. Erik Jonsson, and H.B. Peacock, who were all current GSI employees. The company grew further during World War II, by producing submarine detection devices with similar technology to which it could locate petroleum.


In 1951, the company was renamed Texas Instruments (TI) with GSI as a sub-division. This rebranding happened in order to become a broader company. TI quickly moved into the silicon transistor field and it also went public.

JACK KIILBY

He came to be the physicist and electrical engineer that excelled Texas Instruments in its market to be a leading competitor and innovative company.

Born on November 8, 1923 in Jefferson City, Missouri. Throughout his career, especially at Texas Instruments, he has had many technological breakthroughs and nationally recognized awards.


Jack Kilby started working for TI in 1958 and in less than a year he co-invented the integrated circuit with Robert Noyce, a fellow electrical engineer. The integrated circuit, or the microchip, effectively propelling the personal computer revolution. He continued to further develope this product, and brought it into the fields of military, industrial, and commercial applications. The technology became widely used across many industries.


While at TI, he also invented the first hand-held calculator and thermal printer. The hand-held calculator become streamlined in the 1970’s and extremely popular. It is safe to say that TI would not be where it is today if it weren’t for
Jack Kilby.

LUNAR EXPLORATIONS

Apollo Program: The first mission to the moon launched in 1963, and lasted from 1961-1975.

Apollo Lunar exploration spacecraft contained multiple TI components. These space vehicles all launched towards the moon carrying TI semiconductors, precision instruments, and handheld calculators. Astronauts, scientists, and engineers used these tools to learn about the spacecraft, the moon, and the journey. They accurately recorded and measured information across all steps of the process. The data was easily available to all and could be used for multiple purposes.


This phase was a huge step for TI, and gave TI the first taste of space exploration. This has no doubt come in handy for the future of TI and the path that it will take in the future.

Throughout its history, TI has had many notable achievements that have catapulted the brand above its competition.